Description

We were commissioned to design the brand identity for Saroojani Bathik, a saree business seeking a logo that fuses aesthetic elegance with deep Eastern roots and a clean modern edge. The vision was clear: to capture the soulful essence of traditional batik craft while appealing to today’s style-conscious audience.

The final logo blends fluid, organic elements inspired by batik patterns with sleek, minimalist forms. It reflects grace, heritage, and sophistication — making Saroojani Bathik stand out as a brand that honors cultural artistry while embracing contemporary design.